NEWS AND UPDATES


17-June-2017
Importance of Placement Agencies In Your Career

 Importance of Placement Agencies In Your Career

Appealing employments gathered in one a player on the planet and competent members are accessible on another piece of the world. Who will fill this crevice to help improve the employment prospects of forthcoming occupation searchers? Who else? Situation offices constantly prepared to fill this crevice and help snatch the correct employment for the right applicants. Position offices gather the itemized information about the possibility to help organizations select the correct contender for the correct employment. Applicants' learning, aptitudes, mentality and capacities help them to discover the correct employment for the candidates. Meeting position offices will help fabricate a solid establishment of your long profession. So job placement consultants and their organizations play an important role to get a bright and desired future.
Capable occupation seekers: Many huge organizations are relying upon the situation offices to get right contender for their development activities. Outsourcing the enrollment procedure will spare parcel of time with respect to the organizations who wish to enlist right applicants. Arranging resumes as per the necessities of the organization is a dull employment. The entire procedure of enrollment is outsourced to arrangement offices to discover devoted and conferred possibility for the employment. Organizations appoint the duty of choosing right possibility to the arrangement offices.
Desired profiles: Placement advisors go about as facilitators between occupation searchers and bosses. These offices accumulate all data from the businesses with respect to their necessities. In spite of the fact that they have information of competitors promptly accessible they will never enroll the applicants in a rush. Selection representatives dependably work for the organizations and not for the hopefuls. Applicants conduct, qualification is completely evaluated by the Recruiter to choose the correct hopeful. The similarity of the applicant towards the way of life and air of the organization is additionally examined by the Recruiters.
SWOT investigation: Placement offices clarify the shortcomings of the competitors and exhort them on the most proficient method to upgrade their vocation prospects. This sort of directing will help the possibility to prepare themselves for the correct employments.
 
Know thyself: Having mindfulness about yourself and finding the correct station office, which manage enormous organizations is a craftsmanship and furthermore a proof of your capacities. You need to assemble data about the enrollment arrangements of the organizations. Despite the fact that you have great information, aptitudes, capacities and state of mind, on the off chance that you can't present yourself legitimately, you will be unable to get an occupation of your decision. Great Presentation dependably prompts accomplish in the meeting.
 
Try not to conceal: You ought to give every one of the insights about yourself in an expert way, to the position organizations. At that point, they will have the capacity to propose right occupation which suits your capacity and versatility. You ought to illuminate them about the points of interest of your present and expected pay. You ought to catch up with the position organization, regardless of whether any organization inquired about your resume.
 
Meet when in occupation: Meet the position advisors, when you are in the employment. You ought not feel that position offices must be reached when you are out of occupation. You ought to inquire about the  needs of the organizations and openings accessible every now and then.
 
Try not to brag: You ought to constantly introduce yourself legitimately, however, ought not gloat or over market yourself in the employment advertise. You ought to be ready that situation specialists dependably submit full insights about yourself. Continuously submit truths about your capabilities and experience. You should be straightforward in introducing yourself; else it might ruin the notoriety of the position organization. Situation organizations and organizations, likewise cross check the data about the applicants whom they need to procure.
 
                                                                                                                                                         
31-May-2017
Why Should You Take An Excel Training Class?
Why Should You Take An Excel Training Class?
Today, there are different system programs which can help make office errands a great deal simpler than any time in recent memory. These are the projects which workplaces are not ready to manage without. One such program is Microsoft Excel. It is a PC program which makes the control of numbers a great deal less demanding. It is a phenomenal database which can help oversee data.
Why Should One Use Excel:
Spreadsheets, which are all around composed can have a considerable measure of effect from numerous points of view. It enables one to make estimations effortlessly, precisely and rapidly. All in all, why would it be advisable for one to take an Excel instructional course?
Exceed expectations can make one more effective. On the off chance that you want to carry out your occupation rapidly and effectively and are searching for approaches to improve things, Excel preparing is for you. There is continually something to track, screen and compute. Exceed expectations is the best medium which will enable you to achieve assignments without investing so much time and vitality. You will be amazed at exactly how propelled you can be with the best possible Excel preparing. Exceed expectations has so many tips and traps to uncover. There are numerous alternate ways which can help the time you spend on errands into equal parts. Everybody, from receptionists to experts can simply profit by Excel.
Figuring out how to compose information better can diminish the heap on the organization's IT division. Frequently, it is the IT office, which needs to manage different issues. They are regularly immersed in work which needs to manage the creating and keeping up online items. Client administration is likewise regularly overflowed with objections about different issues about bugs and issues. Exceed expectations, preparing can help bring the organization from out of the Stone Age and into the cutting edge times. Exceed expectations is an intense database program which can create diagrams, reports and charts which help the IT or client benefit office as well as the entire organization.
Microsoft Excel training can help create workers. Regardless of how great you are at math, if there is no product which can help you in doing the math, it will in any case set aside some time for you to complete reports. Innovation is a guide to any individual who has ever worked in the workplace. Nonetheless, most representatives today have no formal preparing for the product they are utilizing. Counting Excel preparing in the organization's representative improvement program can help workers turn out to be more full of feeling and will enable them to be more acquainted with present day innovation.
Organizations can send representatives to Excel preparing off-site or acquire a preparation group house. In spite of the fact that there may be Microsoft Excel training which one can learn at one's own particular pace, being instructed by an educator combined with hands-on preparing demonstrates a great deal more powerful than simply perusing about Excel. In spite of the fact that preparation will cost you a generous measure of cash, the advantages you can get from Excel preparing far exceed the measure of cash spent on it.
Microsoft Excel training in Chandigarh is a significant sidekick in the workplace. On the off chance that you have not been giving careful consideration to it, there is no preferred time to begin once again now.
31-May-2017
Digital Marketing Coaching Will Give Your Organization A Competitive Edge
Digital Marketing  Coaching Will Give Your Organization A Competitive Edge
Today, keen, dynamic organizations generally utilize official instructing to bolster their top supervisors and key individuals. Numerous associations have made it a basic key component in guaranteeing their association's development. Furthermore, it bodes well. Ceaselessly honing and enhancing fundamental abilities is a standard practice in expert games. It's not an extend to state that administrators are the star competitors of the corporate world. Along these lines, it just bodes well to put resources into building up their aptitudes through instructing, to constantly enhance execution and pick up a focused edge.
Training is particularly necessary today in light of globalization, which carries with it many changed improvements; new developing business sector patterns; and the regularly advancing difficulties brought on by PCs and computerized innovation. These with inner basic changes like advancements, remote assignments, mergers and joint endeavors and official instructing turns out to be practically fundamental.
 
A current study by an extensive and trustworthy counseling firm indicated eighty six percent of organizations enlist official mentors to raise the aptitudes file of representatives who have been distinguished as potential pioneers. Google's previous CEO, Eric Schmidt and Bill Gates of Microsoft are sharp promoters of digital marketing coaching. In the event that world class competitors, chess grandmasters, and incredible teachers have mentors, why deny it to the administrators who decide your association's prosperity?
 
Digital marketing training: A Competitive Edge
As a corporate profession individual achieves the top official level, the significance of his improvement and aptitude level to the association increments exponentially. Be that as it may, frequently, for reasons unknown, his own and administration abilities, basic in an always showing signs of change business condition, smooth. This outcome in what is frequently alluded to as the Peter Principle, where the official ascents to his very own roof; a level where he is no longer exceptionally capable. This makes associations stagnate and some of the time even come up short. Official training can be utilized to help recognize and push the official through the obstructions that generally result in the Peter Principle wonder.
 
A mentor can guide an official towards taking on the craft of impact, authoritative legislative issues, relational abilities and building up a worldwide mentality. These vital changes add to an official's progression, normally bringing about a key edge over focused organizations whose pioneers, uncoached, are left to battle for themselves.
Here are the ways for official instructing help in building up a solid, focused edge:
 
1.It makes an organization culture that qualities steady development and change. The way that your top pioneers are working with an official mentor not just says that learning and developing are a piece of your corporate culture, it likewise furnishes you with the instruments you have to get your group acknowledging and embracing a let's-enhance mental as you dispatch other fitting preparing programs for them.
 
2.It verbalizes better your initiative, vision. In this way, you have extraordinary thoughts, however you're running into troubles articulating them. An official mentor can help detail these thoughts, and your vision too, in words, expressions, and understandings that will sound good to your group. All things considered, if nobody can get a handle on and comprehend your vision, how might they get it going?
 
3.Executive instructing will give you a clearer picture of what is keeping you down. It's not uncommon for top officials to infrequently be asking themselves, "What's off-base? Why isn't this venture flying like it ought to?" A great mentor will help you distinguish and perceive your blind sides and why your convictions or dispositions towards specific things or circumstances may not be material.
 
4.It will help enhance your main concern. Since official instructing will help you improve as a, more grounded pioneer; since it will help make a positive "gung-ho" corporate culture; on the grounds that the organization will definitely, all in all, be performed from a place of quality, the primary concern figures can't yet progress.
So digital marketing training from a professional mentor is very important for a progressive business.
18-May-2017
Dealing With Payroll Processing
 
Dealing With Payroll Processing
 
In this competitive world, each business, particularly private company must be curiously flexible just to exist and survive. The key element of achieving is adaptability as well as requiring creative and productive endeavors. The effective improvement of a little association ought to fulfill the cravings of its clients with an imaginative procedure.
Giving the private venture finance should be possible in various ways. Some entrepreneurs may enlist modest payroll managements for little or medium associations while others may utilize little and medium business finance programming for the reason. The payroll management for little and medium firms is a urgent undertaking that must be taken care of on a standard premise. An effective treatment of finance in an organization is of prime significance with a specific end goal to maintain a strategic distance from assessment issues and keep workers fulfilled.
Picking different Companies and Individual to give Small Business Payroll Services:
Payroll management is an unpredictable assignment that includes committed personals. The capital spent on observing finance could be resolved to enhance the creation quality, as independent ventures can't meet the cost of diverting their significant assets. Centralization of various assets on other basic errands can be accomplished by outsourcing finance and other HR duties to PEOs.
With a specific end goal to deal with finance prerequisites of little firms, the entrepreneurs are probably going to utilize an outsider finance benefit. A few organizations giving payroll managements may deal with the occupation face to face while different organizations may give online payroll managements. A gigantic measure of cost can be spared in such way. Designating an individual accountant suggests paying a standard installment and most likely taking care of the expense of advantages. By utilizing a financial benefit ends up being monetary and the organizations can access tenured experts.
Managing finance for little and medium entrepreneurs and workers should be suitably prepared to avoid charge issues. Many individuals rely on upon their paychecks and won't be satisfied if issues emerge toward the day's end. Huge organizations, likewise depend on payroll managements to guarantee the ideal execution of the occupation.
 
 
 
Utilizing private company finance programming:
Other options for outsider Small Business Payroll training courses Services is to make utilization of unique programming. A supplier from the organization itself can be doled out the obligation to process payrolls. This is a significant OK technique to constrain the secrecy of the organization's inward structure and furthermore the assignment can be devoted among the current representatives subsequently lessening the cost.
The Management frequently invests a great deal of energy and is excessively caught up with, making it impossible to manage the assignment of preparing finance all the time, though the product is intended to do a similar errand by taking less time and exertion. There an a lot of programming bundles available nowadays that can be used to carry out the occupation by the methods for preparing existing representatives with respect to the utilization of the product or low maintenance experts can likewise be procured for finance procedures and bookkeeping.

The progression in innovation has improved the use of administrations online less demanding. The finance handling assignments can likewise be accomplished on the web and will most likely have low general costs, whist you may need to buy a product bundle and after that get good equipment alongside the extra upkeep costs. Payroll training courses  also helps you a lot in payroll management. 

05-May-2017
Employee Realtion
 
                                                                    Employee Relation
 
Each person at the work environment imparts a specific relationship to his kindred laborers. People are not machines who can begin working exactly at the push of a simple catch. They require individuals to converse with, talk about thoughts with each other and share their satisfaction and distresses. An individual can't deal with his own, he needs individuals around. On the off chance that the association is all void, you won't have a craving for staying there and working. A disconnected situation demotivates an individual and spreads cynicism around. It is fundamental that individuals are OK with each other and cooperate as a solitary unit towards a shared objective.
It is vital that representatives impart a solid connection to each other at the work put. Give us a chance to discover why representative relations are critical in an association:
 
There are a few issues on which an individual can't take choices alone. He needs the direction and exhortation of others also. In some cases we may pass up a great opportunity for vital focuses, yet our kindred laborers may turn out with a splendid thought which would help us to accomplish our objectives at a considerably speedier rate. Before executing any arrangement, the advantages and disadvantages must be assessed on an open gathering where each representative has the privilege to express his sentiments unreservedly. All alone, you will never come to know where you are turning out badly, you require individuals who can go about as pundit and right you wherever you are incorrect. On the off chance that you loath a decent connection with others nobody will ever come to help you.
Work turns out to be simple on the off chance that it is shared among all. A solid connection with your kindred specialists would facilitate the work stack on you and thus expands your profitability. One can't do everything all alone. Obligations must be separated among colleagues to achieve the appointed errands inside the stipulated time span. On the off chance that you have a decent affinity with your partners, he will dependably be anxious to help you in your assignments making your work simpler.
 
The association turns into an upbeat work environment if the representatives cooperate as a family. An individual has a tendency to lose center and fixation if his psyche is constantly obfuscated with superfluous pressures and stress. It has been watched that if individuals talk and examine things with each other, strains naturally vanish and one can rest easy. Figure out how to trust others, you will feel loose. One doesn't have a craving for going to office in the event that he is not in talking terms with the individual sitting by him. An individual spends around 8-9 hours in a day at his work environment and for all intents and purposes it is impractical that one works constant without a break. You ought to have individuals with whom you can share your lunch, talk about motion pictures or go out for a walk now and again. On the off chance that you battle with everybody, nobody will address you and you will be allowed all to sit unbothered. It is critical to regard others to expect the same from them.
An individual feels inspired in the organization of others whom he can trust and fall back on at whatever point required. One feels secure and sure and therefore conveys his best. It is alright in the event that you impart your privileged insights to your associates however you ought to know where to take a stand. A feeling of trust is critical.
Solid representative relations likewise debilitate clashes and battles among people. Individuals have a tendency to modify increasingly and quit discovering shortcomings in each other. People don't squander their time in unimportant clashes and question, rather focus on their work and endeavor hard to perform better. They begin regarding each different as companions and attempt their level best to trade off and make everybody cheerful.
A solid worker connection decreases the issue of non-attendance at the work put. People are more genuine towards their work and have a craving for coming to office every day. They don't take visit leaves and begin making the most of their work. Representatives quit whining against each other and put forth a valiant effort
It is insightful to impart a warm connection to your kindred specialists, since you never know when you require them. You may require them at whatever time. They would go to your help just when you are decent to them. You may require leaves for some individual reasons; you should have a trusted partner who can deal with the work for your sake. Besides solid representative relations likewise spread energy around.
It is basic that workers are alright with each other for better concentration and fixation, lesser clashes and expanded efficiency.
13-April-2017
Is Team building essential for a Business Growth?
Is Team building essential for a Business Growth?
 
A business person dependably searches for arrangements; a business person dependably hopes to progress with his arrangements and his kin. That is the place "Groups" come in.
 
To augment the capability of the human asset close by or to set the asset against each other to accomplish comes about which were thought not achievable before is the essence with respect to why groups are manufactured. Groups give answers; groups give the least expensive arrangements accessible to the business visionary. At the point when individuals with bunch abilities meet up to accomplish one single target, the outcomes must be awesome. Groups are in some cases made out of a particular need or groups are given to you.
 
 
 The union and the conveyance of the outcomes in the group exclusively rely on two things: Whether the errand allocated to each colleague is in connection with his or her center competency. You can't request that a fish climb a tree and expect way breaking outcomes. On the off chance that the pioneer turns out to be a bumbling one, groups with high ability content frequently fizzle though fair groups with a solid skillful pioneer makes history.
 
Bridling ability: The mystery is to outfit the current ability so that each part feels dependable and responsible to accomplish that one solitary objective for which the group had set out for. The Entrepreneur must understand that these are HR, each with a solid individual conviction and an individual arrangement. The better the sentiment consideration, the better the outcomes!
 
Recognize your evangelists: There are individuals in your organization who adore their work. They are excited and enthusiastic about their work. They are included in their profiles and profoundly draw in with their work. Work, for them, is not only an occupation, but rather the wellspring of fervor. Recognize these individuals in your organization. Express gratitude toward them, remunerate them and give them a stage to share their enthusiasm and energy. These evangelists will be your key influencers and change impetuses in the organization.
 
Group input works ponders: Classify the most talented human asset of your association and inspire them to record what they feel of their work environment. It could be trustworthiness, conviction, or notwithstanding something apathetic which you dislike to listen. Be that as it may, hearing it persistently and dissecting it appropriately can be an exceptionally edifying and clever experience for you as a pioneer and is the speediest and easiest approach to comprehend what individuals ponder your business, image, and culture.
 
Share your motivation: From the starting, make reason indispensable to all organization techniques and arrangements. Perceive your business' motivation, distribute and share it. Ensure that the group is driven towards accomplishing it. Gone are the days, when remain solitary or working in storehouses was the standard. In this day and age what is of most extreme significance is the manner by which you work inside a group. It is the best way to saddle multi-capable individuals to more noteworthy transcendence
03-April-2017
Exit interview or ExiSt interview?
Exit interview or ExiSt interview?
Businesses risk losing a large percentage of their millennial workforce to quick attrition, according to the India findings of the Deloitte's fifth annual Millennial Survey.
 
Today it is not the kind of conman formula I am going to profess on the subject of retention. Attrition and exit interview go hand in hand in every pocket diary of the HR. This is set in a contemporary style when an employee voluntarily leaves an organization for 'n' number of reasons. The interview is to provide feedback on why employees are leaving, what they liked about their employment and what areas of the company need improvement. It is definitely producing results to ascertain many facets - some genuine, some dark, some intoxicating, some powerful, some uncompromising and some provocative among others.
In most cases pertaining to the super existent exit interview which could head in one direction, I insist precaution better than cure theory -- and it can be an EXIST interview. It is unlikely that it be considered synonymous to motivation, counseling, retraining or reprimanding. It does make one wonder if this exercise in the very fast world, busy schedules and hectic workmanship can be possible, to do good. Don’t just trust me, believe in. 
More interesting are the under-layer of the stories. It must be noted, without raising eyebrows, that the stories sound similar in all industries. It remains for me, an updated and timely version of addressing retention. 
“There's a famous grouse among HR managers in BPO companies — how to put a lid on attrition. Unable to find answers many BPOs have come to live with it. Okay, 60-65% of the agents are always going to leave every year.”
“Banks are likely to witness up to 50 per cent increase in attrition this year compared to last year as new players entering the sector would prefer seasoned industry professionals to grow their operations, say experts.”
A report said, businesses risk losing a large percentage of their millennial workforce to quick attrition, according to the India findings of the Deloitte's fifth annual Millennial Survey.
The hospitality sector has unanimously voiced the need for gaining an ‘infrastructure status.’ Also, inadequate talent pool and high attrition rates are the other teething problems in the hospitality industry
The post mortem job analysis of an employee who has chosen to get off there is an exit interview. The attributes for exist interview can follow the same pattern as that of an exit interview:
1.    Focus on good (larger share) employees who are employed
2.    Have interview conducted by not just HR, even Supervisor more so people’s manager can.
3.    Keep the process simple. 
4.    The interview can be an informal tea-time one-on-one exercise. 
5.    Listen to his/her suggestions, decisions put forward
6.    Assure the individual employee 
7.    Assess and do needful on the information. 

And as structured is the exit interview with Must-Ask Exit Interview Questions, we could develop the same model for exist interview. 
1.    What are the current features at workplace?
2.    What would interest you to perform better in line with allied job particulars?
3.    What does lead you to accept the new responsibilities in the team?
4.    What are the possible suggestions to problems if any (allow him don the cap)?
5.    Are you equipped with product and services to do your job well?
6.    What is the one thing you are proud to be associated with our company?
7.    What is the one thing you would ask for strengthening your association with the culture fulfilling the mission of our company?

The answer to the last question can be illustrated with an independent research conducted by me that has reinforced and demonstrates that there are five major components that influence the intention to stay within an employee of any Hotel organization, in diminishing percentage of variance are Performance and appraisals, Promotion, Pay package, Work-Life Balance and  Recognition and Career Advancement. These are here to stay and we are here to ensure job satisfaction at every level. Seldom in any organization an employee waits or gets ready for an interview until unless he is charged or awaiting a promotion and of course when he leaves though. This rare kind of interview just to show the employee, we care. 
We are looking forward to our contemporary great human capital enterprise restoring respectability and being identifiable. Much more than any tenacity, the desire to upkeep whatever in hand, rightly said “A bird in the hand is worth two in the bush” meaning It's better to have a lesser but certain advantage than the possibility of a greater one that may come to nothing. Take the best and retain that certain advantage in the people who are working with you.

    

25-March-2017
8 Ways to Negotiate Your Way to a Higher Salary
8 Ways to Negotiate Your Way to a Higher Salary
These raise strategies work because they focus on showcasing the value proposition an employee offers.
 
While it can be a scary experience, it doesn't have to be as frightening if you follow these eight ways to negotiate a higher salary.
1. Focus on what a raise would achieve for you.
The power of positive thinking goes a long way, as do affirmations that involve telling yourself you deserve to make more. This gets easier to do as your skills and capabilities increase on the job and as you deliver results for your company. If you believe you can get a raise, this can come through in your body language and what you negotiate with your boss, possibly making you more likely to convince them. However, if you sound unsure, this could also be transmitted and derail those salary negotiations. Be sure to look at the negotiations like a partnership rather than "you versus them." This may calm you down and decrease any pressure.
2. Research salary averages to justify a salary.
Sites like Glassdoor, Indeed, Pay scale or Simply Hired can work well for you. You can even narrow down the data to your state and city to further backup your salary negotiations. In addition, you can look at online job listing sites to see what current positions like yours pay. This data is good to bring with you to your discussion.
3. Share your performance record.
This is an effective way to illustrate why you deserve a raise. The hope is that you would be able to list all of your achievements, which are tied to an existing performance plan. You would be able to check off the completion of certain goals that you and your boss had previously created together. It's an effective way to illustrate your worth in terms the company can understand as well as show them what it might cost to replace you.
4. Have a salary and perks list ready to negotiate.
Think in terms of the bigger picture about a higher salary. This includes (but is not limited to) extra vacation time, working from home, more responsibility, a bigger role, more training or even a flexible schedule. You may easily be able to get a pay increase if your boss thinks it's the only thing you want. Make sure you've accounted for all the perks you think you deserve and then determine (or at least think about) what you're willing to settle for.
5. Don't be the first to name the salary.
I generally advise people to let their boss mention salary specifics first. If you go first, you could be selling yourself short. In the moment, you may doubt yourself and go lower for fear you might upset your boss. If your boss agrees immediately, you may have started the negotiations too low. If they name a figure for what they think you deserve at this point, you have a good idea where you stand and you can explore whether or not there's wiggle room to go higher. I recommend asking for a few days to mull over the offer. It will give you a chance to consider how you feel and either accept it or come back with a counteroffer.
6. Schedule a time to discuss this issue.
This may sound like common sense. Alas, I've seen people just barge into their boss's office and try to start a negotiation. Make an appointment that gives you time to prepare and will help ensure you have their full attention. You can opt to do it during a scheduled performance review or select another time that may seem like an opportune point in the year to discuss a raise, preferably right after a great quarter of financial results.
7. Practice your presentation before giving it.
If you're giving your boss a presentation about why you're worth more money, it's important to be ready and sound confident in your delivery. That takes practice in front of a mirror. Even better is to practice with a friend or family member so they can throw in some questions or barriers that the boss may hit you with during the conversation. This way, you can be ready with various responses, especially if you get pushback or a straight out "no."
8. Remain professional no matter what happens.
Negotiation is not easy and it can be difficult if you are not getting anywhere. Regardless, leave emotion at the door, and you'll do better. No matter what happens, remain calm, cool and collected because getting angry certainly will not get you what you are after. Don't compare yourself to co-workers, put others down, or be arrogant or greedy in your demands. Being entitled or threatening doesn't help either. Keep it professional and recognize it's usually all about making a compromise.

Sure, negotiating a higher salary is not easy. However, these raise strategies have been proven to work for many types of employees because they focus on showcasing the value proposition you offer, which is what entrepreneurs often think about as they mull over whether to give you a raise or not. 

25-March-2017
How To Find Your Target Audience
How To Find Your Target Audience
 
You may have had a chance to read our recent post on “The Importance of a Target Audience”. In that post, we took a deep dive on the relevance of finding a target audience, and the importance in targeting your audience in your marketing strategy. In this article, we will focus on how to find your target audience.
You have put in the long hours and finally finished making that killer product or service. You think your work is done, but no; it is only beginning. Now, you need to introduce people to the work you have spent so much time on. You need to show them why it is so unique. So, who are you going to be selling to? In other words, how do you find your target audience? 
Who is your Target Audience?
First thing’s first: who is the audience at the receiving end of your marketing efforts? As much as your product or service may appeal to a large group of people, it doesn’t make sense to market to everyone, logically and financially. You obviously want as many people to know about your business as possible, but the more potential customers you want to reach, the more time, effort, and money it is going to cost to do so.
Defining a target audience might feel like an unnecessary step in an already long process, but you have to remember that you are strategically choosing where to spend your time and money, which is very important in any data-driven marketing campaign. (If you need to go back to step one and learn about why you need a target audience, check out part 1 in this series, “The Importance of a Target Audience.”)
By selecting different target audiences, and focusing on the portion of the people who would be most interested in your products or services, you are allowing yourself to communicate and engage with that segment more personally. How does one even find their target audience? We created a step by step process to show you how to find your target audience, based on where you are now, and where you want to be in future campaigns.
Step 1: Consult your business plan
You created a business or product that you want to be successful, but what are your specific business goals? Once you have created a good list of goals, you need to analyze them, and figure out how you will be measuring your success. 
What needs does your product or service fulfill for a potential customer? How does your product or service differ from other product or services in your industry? Is your product more affordable? Is it more effective? You have to take many of these things into account before figuring out who will be on the receiving end of your marketing efforts. Think about who might be interested and who may BENEFIT from having access to what you offer. These are the people that will make up your target audience.
By identifying your selling points, you can move forward with finding your ideal target audience(s). As you consult your business plan and decide who you want your audience to be, remember it is ultimately about who is looking for the products and services that you offer. It isn’t as much about you as the seller as it is the consumer.
If you are already in business, defining your target audience can be as easy as looking at your best customers. Who are they, and what traits do they have in common? Do you have more success selling to a particular demographic? Who do you want to get in front of, and what do you already know about this group of people?
 
Step 2: Research
You need to know your competitors to be able to improve your company and ultimately find your target audience(s). Pull together important information about your industry, the market, your competition, and most importantly, the broad potential customer you have identified. How have your competitors marketed their products/services, and to who?
Another source to finding who your target audience is: your existing or best customers. If you want to find more of these people (and grow your customer base), find out what makes them tick. What interests them? How did they find out about your product/service? What did they like or dislike about it? The more information you have, the easier it is to identify and reach your target audience. 
If you already have access to a tool like a data management platform, you should also consult any audience analytics you have available to learn more about your consumers. For example, Lotame’s Audience Profile Report can give additional insights into your target audience’s behaviors, interests, actions, and demographics across screens. All of this information should be combined as you build your target audience for a holistic view and understanding of the consumer.
Step 3: Build Your Target Audience
Who are your ideal customers? Some people call these “buyer personas.” This profile shouldn’t just be a brief statement saying you need to target either males or females. It needs to be an in-depth description of who your typical customer may be and can include the most granular of information.
Demographics: This information can include anything from age to gender, geography, to marital status.
Psychographics: This information goes beyond the demographics and identifies more about a customer’s psychology, interests, values, attitudes, behaviors, and much more.
Technographic: This information relates to the devices. Software and other “technical” attributes of your audience.
ALL types of information are essential in developing your customer profile(s). The demographic information will help in identifying the type of person who will potentially buy your products and services. The psychographic information takes it a bit further, and helps you to understand the reasoning behind why the customer may make the purchase. Lastly, the technographic piece helps you to understand where to reach your different audiences and on what device.
Speaking of where your audience spends their time online, it is important to find out where they hang out.  What websites do they visit? Which social networks are they spending most of their time? Do they prefer email over other forms of communication?
This helps you create the right message, and place that message in the right setting. Chances are, if your audience is not checking their email a lot, they won’t see your email campaign. The information you put together for your customer profile, combined with knowing where your audience hangs out, online, will improve the delivery effectiveness of your message.
Step 4: Creating and Targeting your Audience
 
Now that you have successfully put together a list of target audiences for your marketing campaign, it is time to act on them. Through a DMP like Lotame’s, you can build an audience by  combining the relevant data points to create unique and targetable audience segments that are well aligned to the different messages you are using in the market.
Once the audiences are built, it’s time to start targeting! Lotame’s DMP has dozens of integrations with the leading DSP’s, trading desks, exchanges and ad servers, enabling our clients to export audience segments built within the Lotame platform directly to the chosen activation channel, to deliver and optimize campaigns against these segments. By utilizing a DMP, you can have complete control over your first-party data throughout the process, and continue to monitor and get additional insights throughout the life of the campaign.
 
Step 5: Rinse, Wash, Repeat
The work doesn’t end after you begin your marketing campaign and send out your waves of advertising to your target audiences. It is essential that you monitor the campaign performance to keep it competitive. How are people reacting to your ads? Are people clicking? Are they converting? You need to adjust your strategy if your marketing isn’t being effective with your target audience. Or, perhaps the people you thought were your ideal customers aren’t actually the ones you should be trying to reach? 
Before you start your marketing, you need to make sure you know how to track sales, interactions, request for information, and more. This way, you can stay ahead of the game, especially with your messaging and advertising environment.

As your business matures, keep following these steps. Your target audience may change as your business grows, and finding your target audience should be a continual effort. Regardless of where your business is, identifying your target audiences can push you one step closer to maximizing your ROI and reaching your overall business goals. 

08-March-2016
what is payroll ?
A payroll is a company's list of its employees, but the term is commonly used to refer to: the total amount of money that a company pays to its employees a company's records of its employees' salaries and wages, bonuses, and withheld taxes the company's department that calculates and pays these. Payroll in the sense of "money paid to employees" plays a major role in a company for several reasons. From an accounting perspective, payroll is crucial because payroll and payroll taxes considerably affect the net income of most companies and because they are subject to laws and regulations (e.g. in the US, payroll is subject to federal, state, and local regulations). From a human resources viewpoint, the payroll department is critical because employees are sensitive to payroll errors and irregularities: Good employee morale requires payroll to be paid timely and accurately. The primary mission of the payroll department is to ensure that all employees are paid accurately and timely with the correct withholdings and deductions, and that the withholdings and deductions are remitted in a timely manner. This includes salary payments, tax withholdings, and deductions from paychecks.
07-March-2016
what is HRM ?

Human Resource Management: Laws and Regulations

In this lesson, we will explore some of the laws, regulations, policies and governing entities that human resource management (HRM) must comply with in an organization. These include:

  • the Civil Rights Act of 1964, Title VII
  • Equal Employment Opportunity Commission (EEOC)
  • Sexual harassment
  • Affirmative action

Civil Rights Act of 1964, Title VII

The Civil Rights Act of 1964, Title VII prohibits employers from discriminating against covered employees on the basis of race, color, religion, gender or national origin. This means human resource managers must be fair in hiring qualified employees without discrimination.

Nick, owner of Nick's Pizza, held a job fair at his pizzeria. He was looking for a few good pizza makers, a sous chef, a bookkeeper and a server. He wasn't very familiar with the Civil Rights Act, so prior to holding his job fair, Nick took a class on human resource law. When it came to making the hiring decisions, Nick knew he had to do the right thing. He hired a diverse staff.

Equal Employment Opportunity Commission (EEOC)

The Equal Employment Opportunity Commission, or EEOC, is a federal agency that enforces the rules of the Civil Rights Act of 1964, Title VII. The EEOC handles employee claims of discrimination and implementing new anti-discrimination laws

The EEOC does not only handle violations of the Civil Rights Act. The commission also handles the:

Although Nick knew a lot about the Civil Rights Act, he was unfamiliar with some of the other rules of employment. When his sous chef, Maria, became pregnant, Nick wanted to terminate her. Nick didn't think she could reach over the sauce pot or lift the heavy pans in her condition. Maria reminded him about the EEOC and the Pregnancy Discrimination Act.

Sexual Harassment

Sexual harassment is a form of bullying or unwanted sexual advances in exchange for reward or favor, and it is illegal. The harassment is considered sexual in nature whether it is verbal or physical. It can be:

  • Engaging in unwanted physical touch
  • Making sexual gestures
  • Displaying sexual images
  • Telling sexual jokes
  • Looking at a person in a sexual way
  • Commenting sexually about clothing or appearance
  • Asking sexually-oriented questions
  • Creating a hostile work environment

Let's visit Nick's pizzeria again. Nick recently hired Prudence as his new bookkeeper. On the days when Nick's cousin Tony worked, he would hug Prudence without her permission. When she resisted and demanded that he stop, he threatened to tell Nick that she was not doing her job. This made her very uncomfortable and created a hostile and threatening work environment.

If Tony continues his groping after being warned, Prudence would have a valid claim of sexual harassment against Tony. The EEOC would handle this type of complaint.

Affirmative Action

Affirmative action is a set of policies that address the inclusion of all people, mainly minorities, in the workforce. Similar to the Civil Rights Act of 1964, affirmative action policies establish hiring quotas for qualifying companies. This means that companies who meet certain criteria are required to hire and promote a specific amount of minorities or people in protected groups, which includes:

  • Minorities
  • Women
  • Disabled persons
  • Qualified veterans
 

 To unlock this lesson you must be a Study.com M

24-February-2016
Preparation Tips for CBSE (UGC) NET Exam

As CBSE (UGC) NET is a very competitive examination, the candidates must take it very seriously. He should have theory knowledge though the papers usually come in objective type. The objective type NET examination acts as a blessing for the candidates who prepare very intensively. Students can easily get eligible if you allocate the time properly for each paper and practice the model papers daily, along with understanding well the general subject matters. CBSE (UGC) NET Paper 1 (General Paper On Teaching And Reserch Aptitude) The ultimate aim of Paper-1 is to check and judge the candidates'skills and capabilities in Teaching and Research. The ability to understand the subject, reasoning, application of methodological reasoning etc are evaluated and examined by this paper. This paper includes the following stated below: Teaching aptitude. Research aptitude. Reading Comprehension. Communication. Reasoning. Logical Reasoning. Data Interpretation. Information and communication Technology. People environment. Higher education System: Governance, Ploity and Administration. Preparation Strategy The syllabus is indeed very huge. Candidate has to attain detailed knowledge on each and every aspect. He has to go through the subjects in a disciplined manner and also on a regular basis. Keep yourself updated with the topics of current affairs, practicing to read and understand the questions and finding the answers quickly are to be chosen by the candidate. Practice Mock test frequently. Focus on multiple choice questions and also reading the subject from the basics is must. Numerous books are present in the market, but Examrace provides several well written and targeted postal courses. Paper 2 & 3 These are the papers that were preferred by candidate according to his Degree and PG Degree. Candidate must have some fundamental as well as advanced knowledge. As question paper will be more complex and thorough in nature, one has to prepare for this not according to regular annual exams but to the competitiveness of the exam. Revise the subjects as much as possible. Maintain a proper time limit. Complete one chapter per weak along with practicing model papers daily. Practice mock tests to attain great speed in reading, understanding the subject etc & recognize the answers without wasting any single minute. 

24-February-2016
Weekend Batch timings of UGC net coaching

 Saturday  : 11am -5.30 pm

Sunday     : 11 am- 5.30 pm 

20-February-2016
30 TIPS FOR GREAT DIGITAL MARKETING

SEARCH ADVERTISING TIPS 1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. 2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. 3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms. 4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” 5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best. 6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL. 7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. 8. Should you use correct punctuation in text ads? Yes! It just makes good sense. 9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business. 10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance? WEBSITE TIPS 11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. 12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore. 13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs. 14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. 15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords. SEARCH ENGINE OPTIMIZATION 16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines. 17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website. 18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results. 19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms. 19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity. 21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site. 23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits. 22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business. 25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results. SOCIAL MEDIA 27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information. 29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages. Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates. Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.

12-February-2016
Eligibility Criteria : UGC NET Exam
Eligibility Criteria CONDITIONS OF ELIGIBILITY : i) Candidates who have secured at least 55% marks (without rounding off) in Master’s Degree OR equivalent examination from universities/institutions recognised by UGC (list attached page No. 21 to 47) in Humanities (including languages) and Social Science, Computer Science &Applications, Electronic Science etc. (list of subjects of post graduation attached at page No. 18 to 19) are eligible for this Test. The Other Backward Classes(OBC) belonging to non-creamy layer/Scheduled Caste(SC)/Scheduled Tribe(ST)/ persons with disability(PWD) category candidates who have secured at least 50% marks (without rounding off) in Master’s degree or equivalent examination are eligible for this Test. ii) Candidates who have appeared OR will be appearing at the qualifying Master’s degree (final year) examination and whose result is still awaited or candidates whose qualifying examinations have been delayed may also apply for this test. However, such candidates will be admitted provisionally and shall be considered eligible for award of Junior Research Fellowship/eligibility for Assistant professor only after they have passed their Master’s Degree examination OR equivalent with at least 55% marks(50% marks in case of OBC(Non- creamy layer)/SC/ST/PWD(persons with disability) category candidates. Such candidates must complete their P.G degree examination within two years from the date of NET result with required percentage of marks, failing which they shall be treated as disqualified. iii) The Ph.D. degree holders whose Master’s level examination had been completed by 19th September 1991(irrespective of date of declaration of result) shall be eligible for a relaxation of 5% in aggregate marks (i.e. from 55% to 50%) for appearing in NET. iv) Candidates are advised to appear in the subject of their post graduation only. The candidates, whose post graduation subject is not covered in the list of subjects in item No.14 (on page 11), may appear in a related subject. v) Candidates are neither required to send any certificates/documents in support of their eligibility nor printout of their Application Form (Confirmation Page) to CBSE. However the candidates, in their own interest, must satisfy themselves about their eligibility for the Test. In the event of any ineligibility being detected by the UGC/CBSE at any stage, their candidature will be cancelled and they shall be liable for legal action. vi) vi) Candidates having post-graduate diploma/certificate awarded by Indian University/ Institute or foreign degree/diploma/certificate awarded by the foreign University/institute should in their own interest, ascertain the equivalence of their diploma/degree/certificate with Master’s degree of recognized Indian universities from Association of Indian Universities (AIU), New Delhi. (www.aiuweb.org) AGE LIMIT & RELAXATION : (i)Junior Research Fellowship: Not more than 28 years as on 01.12.2015. A relaxation up to 5 years is provided to the candidates belonging to OBC (Non- creamy layer, as per the Central list of OBC available on website: www.ncbc.nic.in ) SC/ST/PWD categories and to women applicants. Relaxation will also be provided to the candidates having research experience, limited to the period spent on research in the relevant/related subject of post-graduation degree, subject to a maximum of 5 years, on production of a certificate from appropriate authority. Three years relaxation in age will be permissible to the candidates possessing L.L.M. Degree. Total age relaxation on the above ground(s) shall not exceed five years under any circumstances. (ii)Assistant Professor: There is no upper age limit for applying for eligibility for Assistant Professor. EXEMPTION (ELIGIBILITY FOR ASSISTANT PROFESSOR) i) NET/SLET/SET shall remain the minimum eligibility condition for recruitment and appointment of Assistant Professors in Universities/Colleges/ Institutions. Provided however, that candidates, who are or have been awarded a Ph. D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of the Ph. D. Degree) Regulations, 2009, shall be exempted from the requirement of the minimum eligibility condition of NET/SELT/SET for recruitment and appointment of Assistant Professor or equivalent positions in Universities/ Colleges/ Institutions. ii) The candidates who have passed the UGC/CSIR JRF examination prior to 1989 are also exempted from appearing in NET. iii) For SET Candidates: The candidates who have cleared the States Eligibility Test (SET) accredited by UGC for eligibility for Assistant Professor held prior to 1st Dec 2002, are exempted from appearing in NET, being eligible to apply for Assistant Professor anywhere in India. For SET held from 1st Dec 2002 onwards, the qualified candidates are eligible to apply for the post of Assistant Professor only in the universities/ colleges situated in the state from where they have cleared their SET.
12-February-2016
New batch of UGC NET computer science starts from 2 march ,2016 registration open

new batch of UGC NET computer science starts soon , registration open

Join UGC Net Coaching , Expert Faculty,Mock Test , Notes , For demo  Contact  SBMC scf-44 , Ph-3B2 , Mohali , 9878967677

 

12-February-2016
for latest news http://www.ugc.ac.in/ugc_notices.aspx

http://www.ugc.ac.in/ugc_notices.aspx

17-January-2016
New Batch of UGC NET Computer Science started on 15 JAN, 2016

 Enroll now and get benefit 

15-January-2016
TIME TABLE OF UGC NET COMPUTER SCIENCE

 

Time Table Sub: Computer Science     Institute:-    Shree Balaji Education Session :-  Jan  2016
  MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  5.30PM - 7.30 PM Paper 2&3  Mr Gagandeep Singh 5.30PM - 7.30 PM Paper 2&3  Mr Gagandeep Singh 5.30PM - 7.30 PM Paper 2&3  Ms. Monika  5.30PM - 7.30 PM Paper 2&3  Ms. Monika  5.30PM - 7.30 PM  Paper 1  Mr. Varun Bharat 5.30PM - 7.30 PM Paper 2&3  Mr. Joginder Singh 11.00AM - 1.30 PM Paper 2&3  Ms. Joginder Singh
               
NOTES              
12-January-2016
UGC NET MANAGEMENT CLASSES AVAILABLE

 Dear students, 

 

New batch of ugc net coaching -  Management starts Soon on 7th March, 2016

 

OFFERS FREE DEMO , ENROLL NOW ! 

12-December-2015
exam patterns
xamination Schedule National Eligibility Test (NET) 27th DECEMBER, 2015 (SUNDAY) Session Paper Marks Number of Question Duration First I 100 60 out of which 50 question to be attempted 1¼ Hours (09:30 A.M. to 10:45 A.M.) IST Second II 100 50 questions all are compulsory 1¼ Hours (11:15 A.M. to 12:30 P.M.) IST Third III 150 75 questions all are compulsory 2½ Hours (02:00 P.M. to 04:30 P.M.) IST
08-December-2014
Allow PhD degree holders to appear at lecturer interview: Modi Former deputy CM Sushil Kumar Modi on Monday said the state government should intervene to facilitate interview of 30,000 candidates holding PhD degrees prior to the 2009 guidelines of the UGC for the post of assistant professor (lecturer)
20-August-2014
The Central Board of Secondary Education (CBSE), the largest exam-conducting body, is now in charge of National Eligibility Test (NET).

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